Michael Mulvihill of Fox says that “Nielsen’s measurement of YouTube NFL game from last Friday will not be made available to other Nielsen clients.”
He calls it “a flagrant departure from Nielsen’s history of transparency and a slap in the face to long-standing clients.” Bottom line? “When it comes to streamers the rules simply don’t apply.”
And don't forget that NFL sent out a scathing notice telling the world that Nielsen is costing them millions of view and dollars.
CLIENTS ARE FURIOUS AT NIELSEN. I won't be surprised when they move to the competition and Nielsen goes the way of Kodak! I also won't shed a tear for Nielsen!