We fumbled hard when JD left. Instead of swinging big, we smashed the reset button. Now we’ve got an old CEO, an old CMO, a CFO with zero imagination, a supply chain guy who can’t count, and a CTO who still thinks she’s running ops at Amazon—bless her heart. And these are the people Nike thinks are gonna connect with the next generation of athletes? Marketing is trash. Product is trash. No help in sight.
17 replies (most recent on top)
Other than the Vomero launch, the rest of the product pipeline has felt underwhelming. Apparel, in particular, doesn’t seem aligned with what customers actually want. Competitors are clearly delivering products with stronger appeal. Despite a year of heavy emphasis on women’s apparel, we’re far from being the go-to brand in that space—Alo and Lululemon continue to outpace us with far greater success.
As for MD being named the best C-suite leader—that one landed more like comic relief than recognition.
It has been almost a year since EH has been name CEO but based on my former employee/still in the industry eyes, I would say that this is 12 round boxing match and we are in the 9th round and he is way behind when it comes to scores and his only hope is a knockout.
I just want to say that what led Nike to top of the industry is great, visually attractive product with stories attached to convince people get excited and buy it.
But as of now, all I hear is layoff and demoralized staff who is supposed to come out with products.
When is last time Nike came out out with blockbuster NEW product? Crickets.....
@cf “Layoffs aren’t for everyone … So what” that’s a little spin on the Nike ad slogan
Pretty sure the supply chain guy can count.
You mean the isn’t thelayoff/Target ? I honestly couldn’t tell the difference. Different company, same problems.
@cp i've been noticing that too. everyone has been talking about Nike. I think Nike is back. We have EH to thank for that. NIKE IS BACK BABY! :)
“ the marketing has been excellent lately” sure.. explains why everything is flying off the shelf. I mean, all I hear every where I go is “did you see the Nike ad”. The kids at school just talk non stop about Nike and I can’t go on social media without someone talking about us.. omg.
How could we forget.. our CMO was “co-founder of a minority owned agency”, a sentence that is incredible in so many ways, with irony being the least.. hahahaha … she sure cashed in before “minority owned” lost its brand appeal under MAGA .
Right, because “Winning isn’t for everyone” and “So win” were such groundbreaking campaigns.
Nike marketing is a shell of its former self.
the marketing has been excellent lately but misery loves company i guess
The CMO is hardly old.
She just sold a very hot agency she was co founder of & partner of for $200 mil that only started 4.5 years ago.
I’d say she’s quite accomplished & relevant.
With EH, I think the POV will shift away from women’s and that will power up the marketing machine in a more appealing direction for the consumer ( sport)
Diversity is strength. Seems you forgot all the DEI trainings from HR
At least they’re diverse.
Our margins and financials are absolute garbage. Slash costs harder, and ditch the current CFO for someone who’s actually wrestled budgets at X, Salesforce, Amazon, or Microsoft. No more amateurs; we need a financial pitbull who can sniff out profits and bite through inefficiencies.
@af - give some real examples of MD’s lack of leadership
Ummm GT has already seen high layoffs months ago @a5. I’d agree that we have yet to see any real leadership, but MD is just as bad as the rest. Give some evidence of positives besides the false layoff statement.
MD is the only good leader in C suite. If acts like running ops at Amazon, GT would have seen lot more layoffs than what we have seen so far.