"In September 2018, AT&T summoned the big players from the worlds of media and advertising to a beachside resort in Santa Barbara (to celebrate the TW merger).
The centerpiece of the event was the unveiling of Xandr — the company’s new platform that was designed to revolutionize the ad business by bringing Facebook-style personalization to TV.
The only problem was, there wasn’t much explanation of how Xandr was supposed to work.
'They could have put out the blueprint for the marketplace. That’s why they brought everyone (to the conference),' says Lorne Brown, CEO of the ad management firm Operative. But the blueprint wasn’t ready. 'So instead they put up a bunch of pictures and did meditation.'"
And people wonder why T stock is still hovering around $23.