From the Detroit Free Press, where usually anything printed about Ford comes straight from a Ford press release:
Fighting production challenges and consumer demand, Ford Motor Co. no longer is accepting online customer reservations for its all-new, full-sized 2021 Bronco, as the automaker had been since the launch of the high-profile SUV a year ago, the Free Press has learned.
Ford sent a memo to dealerships last week titled "special announcement" saying "Bronco Vehicle Reservation Paused."
A new Ford Bronco on Monday, June 14, 2021, at the Ford Michigan Assembly Plant in Wayne.
The Free Press obtained a copy of the memo, which said:
"Based on Dealer Council feedback, effective Monday, August 23rd, Ford has paused the creation of new reservations for Bronco vehicles. The decision to pause reservations is due to the high number of Bronco 2 and 4-door model orders and current commodity constraints.
"Customers are encouraged to work directly with their dealer who can help with the ordering process, delivery timing expectations, and build specifications. For example, dealers can best guide if a customer may be able to get a stock vehicle that’s already built or scheduled. Due to the high number of orders, delivery of Bronco vehicles placed today will extend through (the) 2022 calendar year."