Why? To be a lead is to be considered the best associate in your specified area. The best meat cutter, the best cake decorator, the best produce culler, etc. and STILL have a working knowledge of other specialized areas.
I'm not saying ALL fresh leads are better than ALL other leads. What I'm saying is that as a Fresh lead, you are more equipped to outperform any other lead by any metric and that includes driving a Forklift, knowing how to access club performance via KPI and the My Club app, and looking after other areas. What I'm saying is that the best fresh leas is better than the best Merchandising or Member Lead.
My bigger point is, I encourage anyone who is comfortable enough with this company, who wants to move up, to move into fresh because that area of retail equips you with specialized knowledge that other positions typically don't. Even if you leave Sam's Club, if you go somewhere else, you can boast knowing how to do more than pull pallet jacks, follow pre determined planograms, and convince people to upgrade Memberships that they've already thought about for months or years.