Hiring a bunch of Directors and above with no practical aviation experience doomed this company. Hiring from outside indicates leadership doesn't like or trust what they find inside, or that they're desperate for a "quick fix" and hope people from other industries will bring in "fresh ideas" to "save the company," so they can take all the credit. That has never worked. By the time you get the new dude spooled up, he's off to a better paying gig where he "doesn't have to work so hard." Aviation isn't for everyone, and you'd think HR would understand that by now. Aviation depends on experience and lots of it, and it's experience found in NO textbooks.
I've heard it said in high ranks that, "business is business," meaning that a "good" businessman can run one business like he any other. That's somewhat true, as long as you're kicking out Paper Cups at one and Ping Pong balls at the other, not complex avionics at one and jet engines at the other. An MBA doesn't prepare anyone to GROW a business! MBA's teach "management," and you manage "things" but you "lead" people. Growing a company requires the executive know A LOT about his company's industry and what his competitors are doing. Managing plastic straw production, or a McDonalds store is hardly the same as running Intel or IBM. Moneyswell wants all its businesses to run like they're making "sporks" - one size fits all - piece o'cake!