A few moves that were made regarding HBO Max - such as Roku, streaming Box Office movies - seem like they could be game changers and might actually help bring the subscriber numbers up more to where we were hoping to see them from the start. But I'm worried it might be too late and the brand has been tarnished beyond recovery. Is it too late to fix this?
4 replies (most recent on top)
Guys, just wait til you see some of the new ways we're going to re-launch "Friends." Hold onto your stockings because I'm about to prove you all wrong.
John S.
Too late to market. Way too late. You have Amazon Prime, Netflix, Disney, YouTube TV.... The list goes on. It's an uphill battle T will never win.
Basically you have a vintage telecom company trying to enter the content streaming market being run by executives who know little to nothing about the entertainment business. Executives with large egos and c—y attitudes who never really had success at building anything worthwhile or even wanted, trying to muscle in on already saturated markets and who are charging way too much for their product.
Sound about right?
In the world of pay-for-TV streaming; Content is King. TW/HBO have a medium sized library of warmed-over aging content that has previously run on the old fashioned HBO and very little in the way anything new or blockbuster coming out. New production requires enormous financial investment which AT&T seems unwilling to put at risk. The Entertainment Industry involves risk. Not every big production will succeed. This financial model does not mate well with Carrier management models. It is what it is...
Absolutely it’s too late. T was lost in the woods after DTV and Warner purchases. How many streaming apps came out? Missed opportunity to bring a decent product to market. Next, streaming market is saturated. Netflix, Disney, YouTube TV won’t lose share to access WB catalog. Who is going to pay for another service. Netflix is increasing in July, YouTube has added content since inception and has increased $15. Also, Hollywood doesn’t like T’s strategy to take movies straight to streaming. While this may arguably good for the consumer initially the result will be less quality production moving forward. Bottom line is a telecom company has no business in this space and the attempted “disruption” is nothing more than a failed coup. Warner is being used to clean up debt not to provide a good product to the consumer and this will it’s downfall. One more thing T’s rep absolutely s—s, company is known to f— over its customer’s for quite a while now.