Most of the really large firms that manage money - mutual funds, insurance companies, pension funds, etc., have to always be almost all in stocks. They hold stocks long because that is the description of the fund. They can't raise a ton of cash or short. (Except hedge funds) So most big firms always need something to buy/hold. They buy great stories - they just need a good line to tell the public when asked. They don't even really have to know much about the companies. We see what goes on beneath the surface at HON. They blab about how we cleaned up the Panthers football stadium, wheeled disenfecting carts through airplane aisles, made a lot of masks really fast, how we have a ton of really smart young people, how we are working on a really big computer somewhere, how we have all this great useful data we pull off of airplanes and buildings. How much $$ does any of this make? Time will tell. No one rings a bell at tops.