Thread regarding IBM layoffs

Bringing in a Marketing firm changes nothing. IBM refuses to see its place in the market with honesty. I recently saw an internal comment touting IBM SPSS as being a better statistics software solution than everything else in the market, for Data Science.

Nothing could be further from the truth. SPSS is great for survey data. It's a joke for everything else. Until IBM wakes up and sees that with few exceptions its products and services are deficient for the broader market, it'll never achieve growth.

The comments here show the sorry state of affairs within IBM. Marketing firms know the pace of the market and should be a check and balance between product development and corporate strategy, both of which are completely ineffective navel gazing organizations. So they need someone to move the needle. I’m in GBS DSiX and we do this consultative product strategy work for some of my clients. They could take some of us over to fill this role. They wouldn’t like what they hear, but do they want to turn a profit or not?

It's too late for marketing to rescue IBM.

Every technology company goes through five stages as it matures: in the beginning it is run by engineers; then by marketers; then by managers; then by accountants; and finally by lawyers. IBM is somewhere in the transition from run-by-accountants to run-by-lawyers. There is no going back.

The truth is that IBM's products are not what the market wants. No amount of marketing lies will change that.

IBM has no cloud solution.

Problem is most apps/tools are defunct or sold, yet the teams are still being paid.
Time to clean some house internally.

They have to spend on actually developing the products instead of just marketing. Marketing can only do so much to get us in the door if the product is sh–.

The reason they come up with new theme every year is people catch up to old one and find out it's fake. Hybrid cloud is also one of those themes.
Until ibm pays their developers market salary and treats them well it can't be done.

"...Every year there is a new theme that never lasts... "

Is it possible that there's enough applications out there... and that we don't need more applications, but rather to perfect the ones that have proven to be of value?

Maybe the market is just saturated... possibly even over saturated, since the are many applications that all propose to do the same task, just different implementations, by different vendors?

To my eyes, as an industry we seem to keep making more computer messes, rather than converging on fewer, better ways of doing things.

This made me think of CAMSS, which my group rearranged into SCAMS....as thats exactly what it was. "Let's rename all our broken and poorly tested products and sell it as the next big thing!. That'll fool em!"

Marketing will do nothing... IBM needs to start spending some real money on what is important if they want to win in anything... looks like the latest push now is on Automation... Every year there is a new theme that never lasts...