https://www.washingtonpost.com/news/the-switch/wp/2016/10/26/why-google-fiber-is-no-longer-rolling-out-to-new-cities/
According to The Washington Post, “the cost of acquiring video content was ‘the single biggest impediment’ to Google Fiber’s wider rollout, a top Google Fiber executive, Milo Medin, told an audience in 2014. Compared with more established service providers, Medin said, Google was paying twice as much for video rights.”