HBO Max’s apparent rat’s nest of complications is Contractual, Who KNEW? LOL

As WarnerMedia gears up for the release of a planned ad model for its recently launched HBO Max product, its parent company has reportedly run into a number of problems—including the fact that absolutely no one wants ads on premium content, including some of HBO’s business partners.

Citing sources familiar with the matter, the Information reported that WarnerMedia parent AT&T has run into massive issues with its ambitions of bringing a cheaper ad-supported tier to the HBO Max service, which combines all of WarnerMedia’s content with HBO’s legacy content, licensed movies, and new originals. The problem appears to be existing agreements with cable distributors as well as studios who have licensing deals with HBO under the specific condition that content remains ad-free.

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Brutal article.... and true! The execs are nuts for thinking cord-cutters will sign up for the most expensive service for a year. That's not the way streaming works, fellas.

But you execs know that since you know more about media than anyone on the planet.

Just read...” The research firm found 50% of Americans surveyed last month paid for at least two of the “big 4” streaming services: Netflix, Disney+, Hulu and Amazon Prime Video“
We aren’t even considered part of the big 4......we really buggered up another Merger embarrassing

T should do what it does to its customers. Grandfather the current contacts, force them into the contract they want, raise prices and add additional charges on the grandfather contacts.

https://gizmodo.com/hbo-maxs-ad-plan-is-a-disaster-1844957510

But this is t. We tell others the way we do business. Says John with his loud and clueless voice.

But this is t. We tell others the way we do business.

How would this even work for scheduled content? Have a different time schedule for HBO-adware vs HBO-traditional? Cut content out of the adware version so both start and end at the same time? Or when things end on HBO-traditional, those people get previews (can you say these will NOT be ads) for 15 minutes until the adware one finishes?

I'm sure they've never even thought of the implications of what ads do to the length of content.

Or maybe they are going to run ads on the top of the content? Maybe even a split screen. Probably stinky suggested that idea because he knows TV.

Stank's big ego at play here, he knows TV because he watches a lot of TV. Well watching vs managing a TV business are very different things. I suspect those who knew that ad supported model will run into contract problems way before stuff hit the fan, but who will speak up with Stank in the room.

If you thought working with federal/state/local utility commissions were tough, good luck with hollywood lawyers, they have better suits and hair cuts than Stank and they will squeeze him for every dollar.

It is because Ratty and Stinky have no clue about anything in the businesses they are supposed to be running!

It is more like A Sh– Pie, that you are about to eat.

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HBO Max’s apparent rat’s nest of complications is Contractual, Who KNEW? LOL

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