So much for the idea of competing with Google and Facebook for digital advertising. The senior executives at AT&T cannot get out of a wet paper bag much less launch a new platform.
"AT&T Inc (T.N) is exploring a sale of its advertising unit Xandr, according to a person familiar with the matter, as it appears to reverse expensive plans to transform from a wireless carrier to a media and advertising powerhouse."
"Selling Xandr, “really puts a nail in the coffin of this whole idea that there is money to be made for [telecom companies] in marketing,” said Tal Chalozin, chief technology officer and founder of ad tech firm Innovid. AT&T rival Verizon Communications Inc (VZ.N) has also struggled to make money from its acquisitions spree that led to the formation of Verizon Media."