https://www.investors.com/news/technology/t-att-stock-hbo-max-launch/? A00220&yptr=yahoo
The hbo max format is very good when you have little content to display. So you categorize, hide it deep screen after screen to make it seem like there is more content than reality.
But If you want to impress the market you do what netflix does. You keep it simple and saturate from the start to every other screen with content options. Why are we reinventing the wheel and why are we taking the worst of hulu's format.. Why can't we replicate the #1 why are trying to surpass and replicate #3(Hulu)