Based on this news piece the numbers suggests HBO Max has about 1.7 million users. Not sure what to think.
"As of June 30, 2020, AT&T’s WarnerMedia reported 36.3 million total U.S. subscribers to HBO Max and HBO, up from 34.6 million at Dec. 31, 2019. "
They are lying ...all crooks - next they say the beat Netflix......
You know T is desperate when you try and cancel your HBOMAX sub, and it's near impossible to do so. Go ahead and try. You get looped into an eternal
What in the actual F– is this madness?
It was entirely predictable that they were going to conflate the numbers. Truth is very few people want to pay $15/month for library content.
And flawless launch? Either Stank is completely BSing or he's seriously out to lunch. Aside from the GWTW debacle, people were p-ssed that Max wasn't available on Amazon or Roku. Flawless indeed!
From: https://deadline.com/2020/07/hbo-max-had-flawless-launch-att-ceo-john-stankey-says-drawing-4-1-million-signups-dwarfing-hbo-now-engagement-1202992629/
HBO Max Had “Flawless” Launch, AT&T CEO John Stankey Says, Drawing 4.1 Million Signups, Dwarfing HBO Now Engagement
About 4.1 million overall subscribers have signed up for Max, including about one million wholesale subscribers to AT&T, Stankey said. ....With at least 10 million AT&T pay-TV subscribers also paying for HBO, the service began with a head start....The math of HBO Max is complex, given that many existing customers already have access to it at no additional cost, through either their subscriptions to HBO via a range of outlets or to AT&T. Stankey said the company has “work to do to educate” customers about the benefits of Max.
Fudging numbers as usual just give your existing customers hbo max and bam you have subscribers.
It’s a matter of time before Amazon and Roku negotiate a deal. I see it likely happening next time they have to negotiate having TW content on the platforms. T is waiting them out. It’ll be a key piece of any future negotiation that HBO Max has to be made available. The removal of HBO Go is an indicator. Isn’t this really why T acquired TW? Content is king (just ask NBC Universal), and he who has it wields power.
In stores, if we switch someone over to a qualifying plan, they automatically get HBO Max. Doesn’t mean they’re using it however, which is why our management is having us set the app up for them and click a video first. This shows our systems that the customer is actually using the service, and that we can justify whatever it is they want to justify with HBO Max.
AT&T is making me rich!
"Seems Roku & the POS company Amazon are asking for a bigger share of revenues than they deserve."
Nah. They're turning T's net neutrality stance against them. They make the hardware and own the back end, so they can carry whatever traffic they want on their system. They don't have to let anyone on who doesn't pay to play.
T can whine about this all they want, but this is the playing field they wanted. Who'd at T would have thunk this leopard would come back it eat their face?
Even if there are a 1.7 million users, they may not be new users or new revenue. If you subscribe to HBO through AT&T TV, DirecTV, Verizon Fios, Xfinity... you get access to HBO Max for free.
In fact, in the 2Q20 earnings call slide deck they say: "Customer activation of HBO Max highest on AT&T platforms." So that's a hint these are not new AT&T customers.
Basically hiding the real numbers for net adds as a result of HBO Max. To me, this suggests that the numbers don't meet expectations, otherwise they'd be gloating over the successful launch.
Not having the service available on Fire/Roku platforms is just a k–ler, though I blame AT&T less now that NBC's streaming service is facing the same situation. Seems Roku & the POS company Amazon are asking for a bigger share of revenues than they deserve.