Thread regarding AT&T layoffs

Riddle me this :

We could be creating so many jobs just in the CPE business alone. I've never understood why the company doesn't pursue CPE equipment and CPE services. We offer it. We just don't put any effort into it. In fact , the company goes out of its way to not pursue it. There are soooo many small and medium businesses out there that DONT want a cloud based phone system and still prefer an in house key system or PBX, whether tdm or VOIP. . I've lost count of how many times I'm at a customer site installing an ipflex router only to see that the customer is having a third party vendor installing a brand new key or PBX system at the same time. I'll ask the customer , why didn't you buy or lease your phone system thru at&t ? Their answer is almost always the same:

"I didn't know at&t installed phone systems, I would have preferred to stick with one company for everything". When I talk to the folks over at ipflex group , they are usually also unaware we sell and install phone systems.

When we do install these systems , we make great recurring revenue off the maintenance contracts for them. Yet, most of the company departments seem oblivious to the fact that we sell and install them.

We could easily capture a third of that business if not more as we have the boots on the ground and already have many of these customers for their circuits.

Someone please explain to me why we leave that easy money on the table.

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| 1345 views | | 11 replies (last June 19, 2020) | Reply
Post ID: @OP+15xqaIkO

11 replies (most recent on top)

I’ve been here long enough to remember when we were in the CPE biz. The fact is; it’s just not s-xy enough for our super duper management team. We should have been pushing fiber and IRADS to every business and neighborhood in our footprint. That 5G indicator on your phone doesn’t mean a damned thing unless your in a large metro. Our FTTN and FTTP are sticky products. Randall and his out of touch team threw in with 5G way too early.

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Post ID: @uod+15xqaIkO

Legacy SBC also had profitable cpe business. When the merger with AT&T occurred, it was really a reverse acquisition. SBC bought AT&T for their brand, managed data services and LD/IP network. Which meant that we had use legacy AT&T people, processes and tools. Legacy AT&T got out of the cpe business when they spun-off Lucent. The cpe business didn’t work with AT&T tooling or billing.... and yeah, that was a Randy decision.....

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Post ID: @fxm+15xqaIkO

Bellsouth long ago proved that the CPE market can be very profitable on recurring revenue from maintenance contracts. At&t is just too incompetent and short sighted to figure it out.

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Post ID: @ijd+15xqaIkO

CPE as a business line is not very profitable... Margins are razor thin, and AT&T has to bear the expense of CPE procurement on it's balance sheet before pass through to our customers. When you look at this at scale, the margins are so thin AT&T probably has determined there are easier ways to make a dollar that as aren't burdensome on the balance sheet.

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Post ID: @piy+15xqaIkO

Hi all, I'm a tech and I can tell you from field experience that the customers hate the cloud for their phone systems and inevitably go back to their own on premise solution. Especially small business. The cloud makes sense for some customers but there are plenty of businesses where it does not. At&t should be presenting BOTH options to the customer and let them make the decision but instead what is happening is the customer is only being presented with the cloud service. Collaborate service s—s and ring central is the same garbage with fresh paint. This is a perfect example of at&t forcing a product customers don't really want down their throat.

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Post ID: @mue+15xqaIkO

Its not a growth line. People are moving to cloud. Inventory is also a balance sheet item. It costs too much and there is no real return on investment. Its cheaper to partner with a vendor to provide it.

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Post ID: @non+15xqaIkO

WRV, you must be in sales. Yes, the initial sale may be small on margins but the maintenance contracts are worth a lot over the years. This is another example of short sightedness by att. Always looking for the fast quick buck and ignoring long term growth and revenue.

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Post ID: @afh+15xqaIkO

In Bellsouth , the group was BCS or Bellsouth Communications Systems. They made money year in and year out. First thing at&t did when they bought bellsouth , they fired all those sales people who had the experience and know how selling PBX and key systems. For the first time , BCS was losing money and at&t had the gall to ask why.

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Post ID: @tai+15xqaIkO

For those of you that remember, this was called the Embedded Base, and for decades was the cash cow to the Legecy-T. Of course the brain trust eventually sold it off...

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Post ID: @azj+15xqaIkO

@wrv, For the install, I would agree but we make easy money on the maintenance plans and it's recurring revenue. We still have customers who have been paying their maintenance contracts on their 40 year old norstar systems from the bellsouth days.

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Post ID: @sva+15xqaIkO

CPE business is a loser for us. The manufacturers take lions share of the revenue. We get a sliver. We add margin to the sale and get beat on price by smaller outfits and the manufacturers directly.

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Post ID: @wrv+15xqaIkO

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