Found this article that pinpoints the pros and the cons of the revival plan presented by the CEO that puts a lot of hopes into the movie division and sets the transition to Mattel's media content. This plan is, no doubt a necessity, taking into account the shrinking of the toys market and the need to provide some content that could appeal to new generations. On the other hand, beting the future of the whole company on the Barbie movie seems to be a little risky, not to mention the potential success of the movie is very much in question.
https://www.nytimes.com/2018/12/13/business/mattel-barbie-movie-ynon-kreiz.html