Ok. Let me tell you what is going on since your executives will not. SSD has taken out 15K & 10K enterprise HDD as well as PC HDD. When SSD's are deployed in all flash arrays in combination with de-duplication technology, the SSD capacity need is 1/3 that of HDD to serve the same data need. So SSD cost/gb only needs to get to 3X more than HDD to have total cost parity just on capacity. Throw in lower power consumption, better reliability, and faster performance and we see 100% SSD storage is already CHEAPER than HDD RIGHT NOW. Seagate SSD is limited by NAND supply and faces too many larger competitors with in house fabs. It can never compete, so that's out. It doesn't look like our cloud solutions have sufficient demand either to make up for this. Thus, the only major revenue making product Seagate can produce going into the future are the nearline high cap HDD. Think 10+TB. Well, it turns out we aren't doing well on the high cap drives right now with WD getting 80% market share in large markets. So, as Mr. Ponytail has told people all over who want to listen, if HAMR fails, Seagate is finished as a company with current strategic position we have been put into. So, to answer your question, a HAMR miracle is actually required within 2 years time (all the while NAND prices drop will accelerate), or SEAGATE IS FINISHED as a large international company. Turns out HAMR might have a while longer to go to mature than that. Make your own conclusion.
Originally posted by @OzroIuR-dbr.