GM posts 4% sales growth in 2024, as market share keeps expanding
Fri, January 3, 2025
General Motors had a strong 2024, growing U.S. sales and market share with a redesigned portfolio of both electric and gas-powered vehicles.
For the year, GM expanded overall sales by 4%, to 2.7 million vehicles, our highest total since 2019. For the fourth quarter, sales were up 21% from the year-earlier period.
Electric vehicle sales jumped 50% for the quarter and 125% for the year, roughly doubling our market share over the course of the year. GM was the #2 seller of EVs in the U.S. across the second half of 2024.<<<
We were the leading seller of full-sized pickups for the fifth straight year – with the highest annual sales since 2007. And we were the top seller of full-size sport utility vehicles for an astonishing 50th straight year.
Source: https://investor.gm.com/news-releases/news-release-details/gm-posts-4-sales-growth-2024-market-share-keeps-expanding
There should be absolutely no excuses for anything less than a bigger bonus this year. GM sales were astronomical. The 40% of the bonus relegated to EV sales can't be discounted either. Sales were up 125% for the year! Sales overall were up 4%. Accept no excuses. If they reward the shareholders, they should reward their employees too.