6 (or 7) CEOs in 6 years and they still have money to sponsor the Euro24. Atos name everywhere on all football pitches…come on DXC!!!
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DXC bought the lamest sponsorship -- which is probably a barter deal -- that will not get much air time because it is backoffice and not directly linked to the sporting events.
DXC Technology is an official supporter of the Organising Committee for the Paris 2024 Olympic and Paralympic Games
DXC Technology (NYSE: DXC) is providing a tailored solution to the Organizing Committee for the Paris 2024 Olympic and Paralympic Games to manage its budget (assets and suppliers) as well as the growth of its workforce throughout the preparation and delivery of the events. The preconfigured enterprise software, delivered as a service, will enable Paris 2024 to rapidly stand up the essential tools for managing finance as well as human resource processes. Automating processes and ensuring more reliable business data will allow teams to become more efficient and refocus on added value activities.
https://dxc.com/fr/fr/about-us/newsroom/press-releases/DXC-TECHNOLOGY-IS-AN-OFFICIAL-SUPPORTER-OF-THE-ORGANISING-COMMITTEE-FOR-THE-PARIS-2024-OLYMPIC-AND-PARALYMPIC-GAMES
I should add that I doubt any of this sponsorship is paid as a high proportion of cash. It's going to be a mix of cash and services... Ie the sports team gets some sort of IT services "to the value of"
And 24 million for Ferrari (HPE just dropped 2bn on Ferrari BTW)
Dxc paid 3 million for whatever sponsorship for the Paris Olympics
The top 10 Premier League sleeve sponsorships:
Manchester City - OKX - £20m
Manchester United - DXC Technology - £20m
Arsenal - Visit Rwanda - £10m
Liverpool - Expedia - £10m
Tottenham Hotspur - Cinch - £10m
Newcastle United - Noon - £7.5m
Aston Villa - Trade Nation - £2m
Atos reportedly paid $300M for a 4 year deal to the Worldwide IT Olympic & Paralympic Partner and lead technology integrator
DXC reportedly paid 20 Million GBP for 1 year to be a minority sponsor at Manchester United
Sources:
https://olympics.com/en/paris-2024/committee/games-stakeholder/partners
https://www.ispo.com/en/markets/sponsors-olympic-games-these-are-olympic-funders
https://www.manchestereveningnews.co.uk/sport/football/football-news/manchester-united-sponsor-arsenal-liverpool-27827475
We are sponsoring Manchester united.
Yes ATOS is only sponsoring the Euro 2024 Football. DXC is sponsoring the Paris Olympics. We are the main sponsors. Will be all over the TV worldwide!
No doubt you’ll see Mary F there in Paris!
@tee+1t25iASm Oops sorry I misread this. Brain fa-t I thought this said the Olympics sorry guys
Bro Atos doesn't have money they're a French company and the Olympics are in France. These ad's wouldn't have been running other than the fact that they paid for the sponsor ship before years ago.