Nike needs significant restructuring. HR should be reduced by 70%, administrative staff by 80%, and E-Band positions by 90%. Wipro and other IT consulting contracts should be cut by 80%, with no additional contractors from India. Marketing and sales should be reduced by 60%. These changes alone would put Nike back on track.
The company suffers from weak leadership and excessive bloat. Elon Musk could likely run Nike more efficiently by eliminating 90% of its staff. My recommendations only target a few departments, but the problem is clear: Nike has hired far too many MBAs and degree-holders in business, marketing, and HR who add little to no real value. If you’re not building, you’re fired. The MBA culture has become a drain, filled with grifters who contribute nothing meaningful.