Thread regarding Ford layoffs

@qn

The luxury is so "quiet" that people arent buying. Hence the market postion. Do something different I guess.

@qn

Sorry. The market doesnt agree and the market buys these things. Explain away until your numbers are actually consequential. Go ahead. Its what you guys do best - explain away failure.

@pv Low production volume is not a reliable proxy for brand stature or product excellence in the luxury automotive segment, where scarcity, intentional design, and experiential differentiation are defining characteristics rather than scale efficiency. Lincoln’s strategic positioning emphasizes refinement, craftsmanship, and a distinct philosophy of “quiet luxury,” prioritizing depth of experience and brand coherence over mass-market penetration. In this context, Lincoln’s measured volume is not a limitation but a structural advantage that reinforces its status as a premier luxury marque by enabling greater control over quality, design integrity, and customer experience.

@hy

Lincoln ranks in the lower half of U.S. luxury brands by sales volume, placing around 7th-8th out of 10 major players in 2025 with 106,868 vehicles sold. I wouldn't exactly call that "premiere". Got any more jokes? That one was good.

@p1

Great. Well in the world of right being left and up being down, that might make sense. Bottom line: 19.5 billion in write downs. "Synergies" seem to only amount to more losses. Year after year, after year. You can spin it how ever you'd like. Model e is still the loss leader and has been since its inception. How does it feel being a leader...in draining the life blood out of the company? The numbers actually prove this out. But apparently you don't work in facts or the real business world. The only confusion is your simple math where you are confusing addition with subtraction. So massive layoffs will come, excuses will be made for Model e incompetence, rinse and repeat, welcome to another lost quarter. But it will be better next time around. Whatever gets you to sleep at night pal.

@m7 Ford "Motor Land" sounds like a trailer park.

Post ID: @p1+1kf4d1s2e

Upvoted. Very well said. I would add Model e brings the experience and technologies for the next-gen in subscription services that will delight future mobility customers, including Lincoln. This is what win-win is all about.

@nm You seem to be confused, let me explain our genius leadership's likely thoughts. Model e, as an electrified, fast-paced vehicle development organization, is structurally optimized for rapid iteration, software-defined architectures, and vertically integrated electric powertrain innovation. Its operating model emphasizes accelerated product cycles, continuous over-the-air capability, and data-driven refinement—capabilities that align naturally with the strategic imperatives of a premier luxury marque such as Lincoln. The synergies between these entities are particularly pronounced in the translation of advanced EV platforms into differentiated luxury experiences: Model e’s expertise in battery systems, propulsion efficiency, and digital ecosystems provides a scalable technical foundation upon which Lincoln can layer its core competencies in design language, craftsmanship, ride refinement, and brand-led user experience. By coupling Model e’s speed, modularity, and software-first mindset with Lincoln’s emphasis on quietness, comfort, and human-centered luxury, the combined approach enables both faster time-to-market and a more coherent expression of premium electrification—one that integrates cutting-edge technology not as a novelty, but as an invisible enabler of elevated, serene mobility.

@k5

Gaining what now? Did you say synergies?

"Bob...take him back...yep he's got the stupid they've been talking about. He'll need to maximum dose."

@a3 The State should invest in infrastructure, police, schools, roads, rails, etc., which support the community industry needs. Real estate investments should be left to real estate investors, like Ford Motor Land, who understand the risks and how to properly finance those risks.

Absolutely the Lincoln team can learn new features and ideas from Model e. Moving these teams together is a positive idea and gaining synergies with all available talent.

@jj Blasphemy, Lincoln is the premier luxury brand with a rich heritage that is widely recognized. It epitomizes luxury and represents the future of exclusive mobility. It’s evident that you lack a comprehensive understanding of the luxury car market.

@hy True luxury consumers understand that Lincoln is not a “luxury brand.”
The only consumers who think Lincoln is a “luxury brand” are Ford employees who have never actually driven a true luxury vehicle.

@hx Lincoln is a premier luxury brand that operates independently of Ford Motor Company, even maintaining its own dealership network. It is highly improbable that a Lincoln vehicle would share the same DNA as a Ford product. The notion that such a connection exists is laughable. True luxury consumers understand the reasons behind Lincoln’s status as the most desirable luxury brand.

Lincoln was separated once before, which ended up duplicating work and creating conflicting direction/part complexity, and added cost. They didn't check the lessons learned file and have learned nothing from prior mistakes. Guess no one left that has that history.

@OP

Or what?

This is great news! Getting more collaboration of other teams within Ford with Model e will benefit those teams tremendously.

Bill Ford committed to 5,000 W2 employees in the train station in exchange for the taxpayer money. It’s a long cold walk from your car to your office. Don’t leave anything on your seat, they break your window to steal small change.

They're building a world for themselves, which doesn't include us.

Thing is, their model of utopia is unsustainable.
Not sure why their deluded egos prevent them from understanding this, but oh well.
It is what it is.

30 m Michigan taxpayer chipped and 207m tax break. For what another empty building. I want my money back ford.

Restore the train station demolish their headquarters. Doesn’t make sense. Living on bizzaro world