Those mega customers enjoyed many years of low cost HDDs. This put HDD industry in a dying trend.
Need to rise the price by 50% and get cloud and OEMs to pay, to reverse the death spiral.
16 replies (most recent on top)
how about tape?
leap-frogging TBs with our competitors offers little differentiation, so customers expect price equivalency for similar technology and treat as the commodity businesses we are
Wrong answer. S/B Raise dividend.
2012 700 million hdd per year
2022 150
raise price?
million hdd shipped per year
2022 700
2022 150
raise prices?
Live Cloud isn’t dead because Dave or Board doesn’t believe in it. Its leader is dead because Bandit Banda just torpedoed Naik’s boat. She’s a player, that broad! She’s been brown-nosing the board in the name of diversity. She was on the war path with that fochtman guy till she managed to appease him.
Soda industry raised prices significantly and blamed it on aluminum prices increases.
Glad no aluminum at all is used in our products.
If there were less supply or impacts due to higher component costs or inflation, then justification for cost increases would be easier to explain to customers.
If customers aren't buying HDDs at current prices, wait until you see what happens after you raise prices. Not going to happen.
Get rid of redundant organizations, drop all of the directors and VPS with no reports, and get back to reality.
@ifs - China won't have any customers if gee-gee-ping stays on his trajectory to invade Taiwan.
Rise the price of HDDs when SDDs drives have dropped so much in price. Also SDDs to drop price again in summer by 40 to 50 % - you should go & work for McDonald's ya Clown 🤡
China knows how to produce SSD, they will make it day and night, make it cheaper and cheaper.
….and that’s the reason you build a cloud storage business, and not fu-k it up like it is in slow motion disaster this week. DM
D-mb Mostly
HDD and SSD competing for years and give those customers too large margin to pay for their executives and engineers while our executives have to squeeze and push their engineers into the rat race. This shouldn't be implemented like that in the first place. Then people accept it and says sth like hardware and manufacturing gives less margin than software. To run the business, we need to buy very expensive machines, hire highly educated people to learn, adapt and invent new machines every years to save pennies for the business. And we have to sell our product low to keep the price attractive. While other people running business with small laptop, hire some engineers doing leet code every day, create some websites, some buttons or some softwares which good to have and looks fancy, but without major of them the world still operate like normal. Does it make any sense to sell sophisticated product low like that ? The money to produce a HDD is sth like a toy now. Same for SSD too.
Need to get all the SSDs to agree to increase their price too.
Good thing you don't get to make these calls.