We got an email today that says to no longer use the stagecoach on any Wells Fargo materials. It also mentioned that the terms the bank and employee should replace enterprise and team member.
These people are out of control. What does it matter what terms we use? Such ridiculousness. These are folks that obviously need something to do.
Schart didn’t single handedly destroy anything. He inherited a corrupt “every man for himself” organization. Get it right and get on noted with fixing this decade long toxic shame on the U.S. banking system.
Don’t forget Meetings and Events.
We performed meticulous R&D on the hotels, environment and amenities to support these marathon sessions. We spent long weeks, sometimes around the clock in Manhattan, all to find a working environment that was both relaxing and stimulating for this project. When the Stagecoach marketing project was done, we were exhausted, wiped out and stayed a week to recover.
“Sleep when it’s done”… that’s our motto. In reality though we are always under the g-n for the next events. It’s rough, but the reward is in the results.
Yeah, well, so does the board, but he isn't getting rid of them.
Uncle UpCHuck hates the Stagecoach. He mandated this about 3 months ago but it never went public until now. He said the stagecoach makes the company look old.
No stagecoach? What’s the rationale for getting rid of the one and only identifier that sets WF apart from every other bank in the world?
@vzn+1ayanSU6 The people running the homepage are waiting for the PO to write the no stagecoach story for the offshore team.
8 is great
Both represent a bad culture so I think that's a good idea. Change is good.
Those getting paid millions sit in a room saying, “I’ve got it! Instead of saying stagecoach say bank.” Riveting, isn’t it?
@caz+1ayanSU6 Well it gave JM something to put on her self–eval, so there’s that.
When you hit 25 you'll get a red box of doom. Better? I'd much rather have the pony, but to each their own. They can get rid of all the work anniversary gifts IMO, I don't need desk trinkets, I need a job.
wish they would have gotten rid of all that stagecoach cr*p before they offered me WF stagecoach jewelry or a mini stuffed pony for my 20th anniversary...I still get angry thinking about it.
@kco+1ayanSU6 And there were hours and hours of meetings, with 20+ attendees every time, on that rebrand. And a whole governance “process” to ensure everyone followed the standards to the letter afterwards. Heck of a lot of good it did for value of the brand.
Marketing paid an expensive New York branding agency multi millions to develop the awesome new, improved flat stagecoach that replaced the stagecoach photo on customer communications.
Everything about that design, from the position of the horse’s legs to the placement of the image on the page has a deep, psychological meaning and purpose.
The end result was supposed to be to retain any brand equity in the stagecoach while making sure we looked hip, cool, and leading edge as opposed to stodgy and old fashioned.
The checks have all been cashed, so now we’re getting rid of the stagecoach entirely. Sounds about right.
I think the new brand image should be a picture of Charlie sitting at his desk with that smarmy smirk and Daley on his knees under the desk keeping the smirk alive.
I totally agree with getting rid of the Stagecoach at this point. It used to stand as a symbol of the company's heritage of service, stability, trustworthiness, and innovation. Stump and Tolstedt completely destroyed that model and brand.
Team Member was a (perhaps token) symbol of all employees working together towards the same goals. It goes back to when WFC theoretically “recognized employees as their competitive advantage”.
Scharf has single handedly destroyed that model and turned it into an “every man for himself” organization.
Perhaps our new brand image could be Charlie dressed in a pirate suit forcing employees to walk the plank.
Or a split frame photo of Charlie giving the middle finger to US citizens on one side, and a picture of him sending heart emojis to his Indian employees overseas.
Which one does everyone like?
@hqy I guess the people running the homepage didn't get the memo, there's a stagecoach right on it. Personally, I like the stagecoach as a branding tool. Certainly better than the red square of doom.
If you delete all the DEI emails, you cut out about 80% of the corporate BS.
Here's some background on stagecoach– research with customers and prospects have been saying for years that the stagecoach image is dated and irrelevant in today's environment... and its presence conveys attributes to the brand that are not desirable.
The prior management saw this feedback multiple times but didn't want to acknowledge it. They were still so wrapped up in the old glory days they couldn't see and listen to what was loud and clear. The move away is long overdue.
There was an article a year or so ago — WSJ maybe? Can’t recall. Mentioned Charlie and his cronies apparently not knowing the stagecoach was part of the branding at first, and eye rolling about it when they found out. Thought it was “hokey”. NYC crowd must not be fans of the Old West.
The museums, stagecoaches, stagecoach photo shoots etc. were expensive and one could argue the branding was tainted by the scandal. Too many “stagecoach going off a cliff” puns maybe...
Some people are too busy actually working to read every corporate diarrhea email that comes out. Just saying.
I heard about employee vs team member, but did not know stagecoach was discontinued. What us that about?
stagecoach too expensive, so they are just using the horses now!
Must be a dead wood just decided to wake up
Good to see you've woken up from your slumber. These were announced about a year ago