Thread regarding Ford layoffs

Ford Admits Electric Vehicle Division Will Burn Cash for Years to Come

Ford announced significant financial losses for 2025 driven by its struggling electric vehicle division, with the automaker projecting continued losses in the segment for at least three more years.

The New York Times reports that Ford Motor Company reported substantial financial losses this week, primarily attributed to its electric vehicle operations, as the automaker significantly restructures its EV strategy. The company’s electric vehicle division lost $4.8 billion in 2025 and is projected to lose between $4 billion and $4.5 billion in 2026, with profitability not expected until approximately 2029.

The announcement marks a dramatic reversal for Ford, which several years ago positioned itself as a leader among traditional automakers by rapidly introducing three electric vehicle models. The company hoped these vehicles would boost sales and increase profitability, but the strategy has instead resulted in mounting losses totaling more than $16 billion since 2022.

“We are now targeting break-even around 2029,” stated Ford CFO Sherry House, during a conference call discussing the company’s financial results on Tuesday.

The substantial losses prompted Ford to announce a major scaling back of its electric vehicle plans in December. The company ceased production of the F-150 Lightning electric pickup truck, abandoned plans to produce an electric truck at a facility under construction in Tennessee, and canceled development of an electric commercial van.

Breitbart News previously reported on the massive charges Ford took to restructure its electric vehicle division:

In a stunning blow to the U.S. auto industry’s ambitious EV plans, Ford Motor announced on Monday that it expects to incur approximately $19.5 billion in charges, primarily due to its struggling electric vehicle business. The staggering write-down marks the largest impairment taken by a company in Detroit’s history and underscores the challenges faced by automakers as they grapple with lackluster demand for EVs.

Faced with mounting losses totaling $13 billion in its EV division since 2023, Ford has decided to shift its strategy, focusing on bolstering its lineup of gas-powered vehicles while transitioning to hybrid and extended-range electric models that incorporate onboard gasoline engines. The move aims to pull back from loss-making assets and redirect capital to more profitable models.

As part of its revised strategy, Ford plans to manufacture a version of the Lightning that incorporates a gasoline engine capable of recharging the truck’s batteries while driving. The Tennessee factory will instead be used to produce gasoline-powered trucks, while a facility in Ohio will manufacture hybrid and gas-powered delivery vans.

Despite these cutbacks, Ford maintains plans to develop a medium-sized pickup truck with an expected price point of around $30,000. Scheduled for release in 2027, this vehicle will utilize new components and production methods that the company says will significantly reduce costs.

Breitbart News previously reported that the pickup truck EV project is considered so important by Ford executives that they compare it to the Apollo space missions:

During a conversation with automotive media at the Detroit Auto Show, Ford CEO Jim Farley offered new details about the company’s Universal EV Platform development, describing the initiative as one of the most challenging projects in his career. Farley compared Ford’s EV development to NASA in the Space Race: “This is literally like the Apollo or Gemini mission within Ford. A uniquely American, high-risk project… just like the power units for Formula 1, it’s one of the most challenging projects I’ve ever been involved in.”

The Universal EV Platform, which Ford announced last year, represents a significant strategic shift for the automaker as it works to create vehicles capable of competing with Chinese manufacturers on both technology and production costs. The platform is scheduled to debut in 2027 with an electric pickup truck built in Kentucky, with pricing expected to start around $30,000. According to reports, Ford plans to develop potentially seven additional vehicle variants using this same underlying architecture, including a midsize crossover.

Looking ahead, Ford expressed optimism about its financial outlook for 2026. The company projects its adjusted earnings before interest, taxes, and other items will range between $8 billion and $10 billion this year, a significant improvement from the $6.8 billion reported for 2025.


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| 1194 views | | 13 replies (last February 17) | Reply
Post ID: @OP+1kham5g5v

13 replies (most recent on top)

@xd Good attempt at misdirection with your post. BUT, it failed just like all of Ford ALWAYS does!

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Post ID: @xy+1kham5g5v

Do you think Ford leadership doesn't know the strategy of misdirection? I know our plan is to become very profitable with BEV products and exclusive services and subscription offerings. With targeted timing much sooner than the media thinks. Don't take what you read that seriously.

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Post ID: @xd+1kham5g5v

@fs Penny pinching and dodging accountability, you absolutely nailed it.

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Post ID: @v6+1kham5g5v

US OEMs have a case of FOMO (Fear Of Missing Out), that's why it's always a copycat behavior. Then you have Toyota with a slow and conservative approach, giving something already invested in a chance to make money in the long run. Also, I think the CEO pay adds to the pressure. US OEM CEOs make 10s of millions, so much higher than Japanese CEOs, adding the pressure to deliver so there's always this need to do 'something' next year to justify the pay. Then you have the Tesla approach: Over promise, under deliver.

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Post ID: @h0+1kham5g5v

@fn I’m glad the government has finally gotten serious about science. I find it refreshing.

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Post ID: @gd+1kham5g5v

@cf 2029? AWESOME! Too bad a meteor takes out planet earth in 2028. Better yet. Take your shares an BURN them the same way Ford burns cash. You will have just as much to show. NOTHING!

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Post ID: @g6+1kham5g5v

@fr Flint leadership was just like Ford HR

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Post ID: @fs+1kham5g5v

@fn “Still the obsession with EVs while people in Detroit, living 10 miles from the largest freshwater system in the world, can’t afford water…”

I’m going to try to be more aware about stuff like this. I was reading about the situation in Flint the other day. Those people will never be the same. The fact that they were drinking bottled water implicates them all; they knew.

I drink bottled water here too, but I’m not in Flint. I also need a new Brita faucet filter cartridge. I don’t drink tap water without it, you know, just in case. Please share any resources or video links. Like I said, I'm interested in becoming more educated so please do share.

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Post ID: @fr+1kham5g5v

How significant were the Apollo and Gemini programs? Seems to me they cost a lot and only brought a few moon rocks back to Earth. In Detroit people living within 10 miles of the largest fresh water system on the planet can’t afford city water, I think that’s significant.

Transportation represents about 30% of greenhouse gas emissions. The EV, fully implemented transfers about half of that (15% of the total) to electric power generation. Maybe electric power generation is half renewable energy at some point in the future, so now we are only working with reducing greenhouse gas emissions 7%. Since EV manufacturing produces more greenhouse gases than conventional vehicles that 7% reduction is only maybe 5%. So, the EV obsession is about 5% total greenhouse gas emissions.

The EPA has repealed the finding that greenhouse gas emissions endanger human health, eliminating the legal basis for greenhouse gas regulation. Most of the reduction of greenhouse gas emissions in the US have been achieved through offshoring manufacturing. Still the obsession with EVs while people in Detroit living 10 miles from the largest fresh water system in the world can’t afford water…

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Post ID: @fn+1kham5g5v

@cf You are the funniest guy on here.

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Post ID: @cx+1kham5g5v

2029 will be here before you know it and we will be seeing profits beyond expectations with our Model e lineups.

Keep in mind the BEV space is a start-up business within Ford, and everyone knows it costs money to get start-ups off the ground. Be patient.

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Post ID: @cf+1kham5g5v

13 billion? You can probably double that (or at least 20 billion or more probably already if I had to guess) in lost product opportunities, lost quality and lost customer satisfaction.

25-35 billion before investment 'might' payoff.

Does that 13 billion (and growing) even include interest and other investment opportunity losses (non-auto products)?

Could buy a Company in 5-years or grow it much slower through patents and research (only) for far less. Followed the hype. Over-bet. Always the same at Ford Motor Company.

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Post ID: @bw+1kham5g5v

And still no firings of those who touted eVs.

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Post ID: @bn+1kham5g5v

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