For some reason, the ELT has never concentrated on achieving true excellence in the fundamentals of the traditional oil and gas business. By that, I mean the essentials: negotiating contracts with governments, identifying and fixing the root causes of exploration failures, and maximizing resource recovery with efficiency.
Instead, the focus has drifted toward chasing the latest “shiny object.” At one point, we branded ourselves as a technology company that just happened to operate in oil and gas. Then came waves of emphasis on digital, leading performance, competitive performance, AI, and now data centers. It often feels as if leadership is embarrassed by the industry itself and compelled to dress it up with fashionable labels.
Yet for all this rebranding, I have not seen a single truly transformative solution that changes how we run the business. If anything, we’ve simply repackaged what we already do into newly invented categories. Fundamentally, nothing has changed.