First time in history that T-Mo has reported a lower churn rate than AT&T. No way around this potential problem other than investment in network and pricing. Bummer for the big boys.
“AT&T’s churn rate was 0.79% in the recent quarter. This was 4 basis points higher than in the year-ago quarter and 10 basis points higher than 2Q21. At the same time, T-Mobile reported churn rate of 0.77% beating AT&T for the first time in history. This could be a start of a long-term trend, as T-Mobile has already won the perception battle in network coverage. T-Mobile is also investing aggressively in plan pricing to retain the customers it has added.”
Full article, worth a read:
https://seekingalpha.com/article/4626754-at-and-t-has-lost-the-perception-battle