I caught wind of a new logo and identity for Elavon and word is that it isn't very good...could there be a worse time to rebrand a legacy-subsidiary brand than right now under GK? This company has a soft spot for wasting money on d-mb things
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laughable... what is a new logo going to do for this dumpster fire of a company? Save the money, stop laying off good workers and start turning a profit. Elavon will be old news if this "payments transformation" doesn't work very soon.
Elavon, do like Cr--ker Barrel and scrap this whole idea. Whoever is green lighting this needs to rethink their career and save the company hundreds of thousands of dollars.
Keep transforming the payments business GK LOL
No need to worry. The event planning team at Elavon is leading this rebrand. All will be ok and revenue will skyrocket. Payments is really transforming into a money printing machine LOL
I’m convinced that a rebrand or brand refresh for Elavon should be at the very bottom of leadership’s priority list. It will be a waste of money and resources that should be allocated to pretty much anything. Wait, how about save the money since Elavon is hurting for revenue??
This "foolishness" is all McKinsey driven, the Elavon business line is a wreck, long time partners, vendors and talent are leaving regularly now, with the ill-attempts to operate the business from discount wage Eastern Europe making a difficult proposition all that more difficult if not downright impossible.
Last week was the meeting with McKinsey in Chicago to figure out what to do with the stagnant floating acquiring t-rd known as Elavon, the rebrand will change nothing except another six figure check for McKinsey, but it will not move the revenue needle at all.
You mean a new logo that won’t make an ounce of difference? Great rebrand and good luck!
Brand? Does Elavon know that it holds zero equity in the marketplace? A new logo will do nothing for the dumpster fire that Elavon has become and those behind this “rebrand” should be ashamed of themselves for such a poor decision. Let me guess, Jamie W. Is making yet another bad decision? Shocker!! Gtfoh
Saw the new logo and didn’t care for it. Elavon has much bigger issues to solve and a logo isn’t in the top 20
Opinion shown below is spot on, U.S. Bank has owned Elavon as a subsidiary for more than 30 years, the lack of growth and complete stagnation/loss of market share in the payment acquiring entity rests squarely in the Elavon "senior leadership team" (1) most of which have extremely limited payments experience and background (2) are bettered suited as department managers rather than being leaders in an uber competitive business environment and (3) do not operate as a team, with many self absorbed in their roles, more focused on spending money on their pointless meetings, junkets and gatherings rather than building new revenue, relationships and growing the acquiring business line for the benefit of shareholders and stakeholders. The flawed strategies, misplaced priorities, catastrophic migration of critical North American roles to Europe and demonstrating continued inability to successfully compete against well managed and sharply led competitors are beginning to cost longstanding partners, referral relationships, software and solution providers in the U.S. and in Europe, such that bank shareholders and industry press have begun to publicly question the viability of this business line.
No need to rebrand or throw a new logo on a business line screaming for real leadership, expertise and payments industry experience.
The CEO and his direct reports must be removed. J. Walker is completely disengaged, spending most of his time in Europe and scrambling at the last minute to appear involved on USB calls. The bank has grown tired of his absence and increasingly poor judgment.
Since 2023, his leadership decisions have been nothing short of reckless. He continues to elevate unqualified individuals into critical roles, and the results speak for themselves. CBB and CCB are now being led by individuals with zero sales background and no legitimate leadership experience. They are fundamentally unfit for the positions they hold, and it’s painfully obvious to anyone paying attention.
The only “achievement” either of them can point to is a 40 Under 40 mention... ahem, Jordan Owen, which is little more than a shallow popularity contest dressed up as recognition. It’s not a reflection of leadership, impact, or results. It’s a LinkedIn badge for those who know how to campaign for attention, not how to lead teams or drive performance.
Until this leadership is removed and replaced with people who actually understand the business, Elavon will remain the laughing stock of the merchant services industry.
@g9 for real. Elavon core is fine, lots of money wasted on 2 levels of leaders and bleeding money from horrible logistics
Elavon was dead the minute we heard about "One U.S. Bank" .... which ironically faded away and died sooner than Elavon LOL!
It's more about dropping the "branding" internally, and keep the name externally. Please down vote this truthful statement quickly so you can live in you nihilistic fever dream of negation.
@yn She has zero idea of how to accomplish that. She's the most useless leader that could have been chosen.
Terrible idea if it isn’t connected to selling Elavon to another bank or to a competitor. GK keeps saying “transform the payments division “ but what does that mean exactly?
They are not rebranding they are simply changing the name of Converge.
@t4 from my experience, the horror stories I hear regarding Elavon are mainly from SBS's and BBRM's overpromising things that cannot be done. Telling potential customers that Elavon can do anything is just untrue. No one relies on their Market Managers for payment services.
This bank doesn't understand how processing works. You want to eliminate the horror stories, learn what is and is not possible through Elavon... better yet, lean on those that actually work at Elavon.
if us bank leadership is the issue (very plausible) maybe a spin-off would be best. like what was done with Piper Jaffray. the idea being to sever all ties with the dumpster (us bank) and managing committee. tired of hearing all the horror stories from Elavon customers who got ripped off or received terrible service.
@dv @ht @q3 A lot of us still care! Pulling the plug on Elavon isn’t the answer. The real problem is U.S. Bank.
They’ve wrecked Elavon by pushing their politics into leadership, making bad acquisitions, and refusing to invest in real innovation. Everything they’ve touched has gone downhill. Honestly, U.S. Bank is the biggest issue Elavon’s facing.
The "d-mb stuff" Business Banking Essentials... giving all business banking customers a processing account whether they want it or not, thats d-mb, and U.S. Bank is fully responsible for that nightmare.
They just don’t get the payments business. No surprise they only make up 18% of Elavon’s total revenue.
Here’s a fun stat: the FI and MSP channel brought in more revenue in January 2024 than U.S. Bank did in all of 2023.
U.S. Bank isn’t helping, it’s holding Elavon back. And let’s be real, GK isn’t the one to fix it.
Yea, pull the plug on the entire Elavon machine and shame on those trying to rebrand a dead subsidiary. Stop wasting money on d-mb stuff !!
@bt It's happening. There have been formal email announcements about it. Not everything is secretive or subterfuge.
why don't they just pull the plug on Elavon. Total embarrassment.
Elavon, Alavon, Evalon, Elavator, Abavlon, elevator, I’ve heard it all. Forget a rebrand. Lipsticks on a pig won’t change a thing but go ahead and drop hundreds of thousands of dollars on a new logo while people are losing their jobs every other week. Nothing surprises me anymore
Start with a rebrand of that entire senior leadership team!! When is M. Runkle gonna start making real changes at Elavon?
You could have rebranded the Titanic to HMS King George V, but the results with Captain Smith would have been the same, you can rebrand Elavon, but the continued sinking and fading of the once proud payments acquirer will not be altered or changed, particularly with leadership built on politics over performance and production.
Who cares??? It’ll be a new logo but same old cr#p . Innovate and find ways to compete with the other merchant acquirers then maybe we’ll care a little more.
@bt I wouldn't be surprised if GK did to be honest. If she offshores enough support and lays off enough people, then it would be more than affordable. By end of year, I expect to see roughly 30K jobs impacted since early Jan. 2024.
Over 17K were let go last year and they are looking at an additional 10K by EOY.
Those conversations started in 2023. When the bank started referring to Elavon as Merchant Payment Solutions they also mentioned a rebranding of sorts.
The bank has wanted to brand Elavon differently for years. No to mention the name changed once already and then people to this day still struggle to pronounce it properly. I have seen Evalon, Avalon, etc.
If a rebranding were to occur to change the name of Elavon to Chase Payments or to Global Payments as a part of a divestiture, we would expect that bank leadership, the regulators, the Federal Reserve, the OCC, FDIC and the team at MFUG Bank would be somewhat receptive to that type of rebranding.
There's no way GK is going for that. What's in it for the bank? Rebranding a company is not cheap and surely it's being done by a third part or agency and those are not cheap.