Thread regarding Verizon Communications Inc. layoffs

Verizon and the Strategy Playbook It Never Played

McKinsey’s strategy cycle is straightforward: design, mobilize, execute. It’s not rocket science. You decide what you are, you back it with resources, and you deliver with discipline.

Verizon had every chance to do this. The consultants were in the building. The frameworks were there. The slide decks were polished. But instead of running the cycle, the company cherry-picked the buzzwords and skipped the hard parts.

Design – What Are You, Really?

This is where the cracks showed first. Verizon never answered the basic question: are we a premium network, a media company, or a 5G pioneer? Instead of choosing, leadership tried to be all three. That’s how billions vanished into AOL and Yahoo while 5G was oversold as the silver bullet. A serious design step would have admitted the obvious — the real fight was with T-Mobile — and built around Verizon’s one true edge: the network.

Mobilize – Strategy Stuck in the Slides

Mobilization is about turning strategy into motion. Verizon never did. Money went into distractions instead of spectrum and customer value. Employees weren’t empowered. Decisions stayed locked in Basking Ridge PowerPoints. On paper, the strategy looked world-class. On the ground, nothing moved.

Execute – Where the Market Called the Bluff

Execution is the test, and Verizon failed it.
• The assumption that people would pay extra just for “5G” was never proven.
• T-Mobile stole the momentum and the growth narrative.
• Layoffs and outsourcing drained morale and capability.
Meanwhile, the “next big thing” — AI, fiber, customer experience — never got launched.

The Market’s Verdict

The stock says it all. Verizon hovers at $44 and might push $48, but that’s not growth — it’s dividend math. Wall Street treats it like a bond proxy because that’s what it has become. The growth stories — Oath, 5G, “the network of the future” — no longer convince anyone.

The Punchline

Verizon had the McKinsey playbook in hand. Hans and Sampath had the consultants, the frameworks, the binders. What they didn’t have was the discipline to use them.

And that’s why Verizon isn’t seen as a growth company anymore. It’s a dividend utility dressed up in strategy slides.


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| 1964 views | | 10 replies (last August 21) | Reply
Post ID: @OP+1k313p9na

10 replies (most recent on top)

@ch

Exactly — that same consultant-driven logic showed up again when Sampath, reporting to John Stratton, pushed the IBM mainframe outsourcing. McKinsey dressed it up as “transformation” and “efficiency,” Stratton signed off, and the result was a train wreck: lost expertise, endless cutover issues, and costs that ballooned instead of shrinking.

Just like Redbox vs. Netflix, it was another case of consultants rubber-stamping an exec’s pet idea so leadership could claim savings and keep their comp packages intact. AOL, Go90, Redbox, and IBM MF — all symptoms of the same disease.

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Post ID: @jt+1k313p9na

@cm said it all. In a nutshell, “we’re done inventing”. Just leaning out now to prep ourselves for either a sell-off, or to qualify to take on additional debt to finance further development with no ROI:

5G Standalone (n5+n77 - again - TOUCH EVERY TOWER) which will cut uplink range from mobile device to tower. There’s a reason we anchor on b13…

We need to double down on professional services and get some fat back into these deals.

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Post ID: @fd+1k313p9na

Technology should be Verizon’s greatest strength, yet reckless outsourcing and offshoring have decimated that potential. Investor trust has collapsed, and employee morale has been destroyed. The so-called ‘Indian mafia’ continues to dominate decision-making, fueling widespread frustration across the company. This is far more than a corporate governance failure — Verizon is a critical telecom provider, and its continued mismanagement creates direct national security risk. By allowing foreign-driven interests and unaccountable leadership to dictate core technology operations, Verizon risks undermining U.S. security,. Unless this toxic culture is dismantled and leadership held accountable immediately, the dysfunction will escalate into a crisis with consequences far beyond the company itself.

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Post ID: @cm+1k313p9na

Back when Sampath was still a mortal, I asked him what the deal was with all of the consultants who keep making the wrong calls, despite being the supposed repositories of excellence. He told me the reason for the consultant is to support the investment projects of some high-level executive in the company. "Make it so, McKinsey, Boston Consulting, and Bain! "Or find enough evidence to support this crazy idea so I can keep my high salary and exec comp!"

This is where aol, Yahoo, Go90, Redbox etc... come from.

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Post ID: @ch+1k313p9na

McKinsey talked Verizon out of buying Netflix for under a $Billion a dozen years ago, and talked the company into investing in Redbox instead! How bout that?

McKinsey writes great books and hires smart people who talk a much better game than they play. They have the skills to analyze the game but not to play it, or play it well.

Soyboys with slick presentations but nowhere to be found when its time to dig trenches.

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Post ID: @c8+1k313p9na

You are giving McKinsey way too much credit. They never presented an original idea.

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Post ID: @bk+1k313p9na

@ac
I'm not even a director and this is what I do. Gimmie the cash and the 401k match and I'll agree with every stupid business decision

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Post ID: @be+1k313p9na

@ag the same words behind AT&T ring equally as true.

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Post ID: @b3+1k313p9na

Verizon was never a growth company. It's always been a dividend company and that's what it will remain.

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Post ID: @ag+1k313p9na

It’s an Indian company filled with yes men that are afraid to speak truth to power. From the director level on up nobody cares and just say yes to cash their check.

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Post ID: @ac+1k313p9na

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