That might complicate business for Nike since biggest team dealer for Nike is BSN (overwhelmingly) and they are already part of KKR.
So KKR will own UA and do business with NIKE. Will they be fair with Nike or use Nike while they support their own UA. That is intriguing.
Once again, Nike in their hubris went around closing almost all of the independent team dealers. And pivoted all of the Nike's team business with BSN. Another brilliant march towards corner by our smart former CEOs MP and JD. They thought that they will maximize the profit if they deal with one big guy. Hmmm....yes but if that strategy turns against you then it might ki-l you too. LOL
BSN has already been producing their private label apparels. And if it gets supported by UA then they don't need Nike.
One time, I talked to former BSN VP and he was not too happy that they have order too much futures because Nike demands it therefore eating their profits. Maybe they won't be forced to order too much futures with UA that owned by KKR.
Since Nike has no other option, they might have to continue to do business with BSN even if they emphasize on their own brands.
One of the scenario is that they might sever ties with Nike and go exclusively with UA.
That would be devastating to Nike since Nike don't have anyone as big as BSN when it comes to team items. Eastbay had team business but they have closed their business.
And I don't know how Nike will combat KKR if it really happens since Nike is pauper compared to KKR. Yes, KKR has more money than GOD.
That was brilliant MP and JD. It was your fault
Currently, BSN is serving Nike's key high schools like Mater Dei, St. John Bosco, de la Salle on behalf of Nike, all over the USA. They might try to sign those school for themselves.
Once again, KKR has more money than God. And in addition to it Nike stock is totally depressed now and losing their shirts in China (3 billion feet). I am not sh-t talking it is in today WSJ.
Nike is currently a company that has Plan A but no Plan B nor Plan C. Why? Becuase they ki-led them all. The little account that is.