"Ford said in December it would convert a Kentucky battery factory it had recently built with partner SK On to make batteries for energy storage."
https://www.cnbc.com/2026/01/15/ford-gm-tesla-energy-storage.html?msockid=136b0a7046ac65ab299a1d6647a964f2
@c0+1kk70yjrz What you call a "smart pivot" from a failed EV adventure, is going to be another failed adventure, this time in DC battery. This is similar to the Train Station that was going to be office, hotel, and wedding avenue. They have a "solution", and they are trying to find a problem for it. That doesn't mean is going to work...
Data centers don’t buy subscriptions to anything.
Model e better get busy finding something to generate revenue.
Ford hates the environment.
Yeah I don't see an issue with this actually. I'd call it a smart pivot to what was a failed adventure in EVs where there was an overmatch on the side of competitors. @bt - There you go again with that BS. Fords future is grounded in making products people want AND can AFFORD. You use marketing buzz words. No one wants that $hit. Talk like a real person - because you have to sell to real people. Doesn't help when you sound fake.
Although not related to our key business units, this venture is a great way to leverage our strengths with battery technology to improve overall company revenue and profitability. Make no mistake though, the future of Ford is rightfully grounded in mobility products, software solutions, and services for these products.