Sitting in AT&T's open office today. No assigned desks. Five day mandate. "Collaboration" is the official reason.
The reality: complete silence. Cold shoulders. Headphones. Everyone either annoyed or running on fumes. The only conversations happening are between people who already knew each other before they got here.
Forced proximity is not culture. It never was.
McElfresh posted about collaboration last week and got 403 likes from 130,000 employees. The open office told the truth he won't.
And for the person who always replies "see you on the commute" congratulations. You've perfectly summarized what AT&T calls culture.
Two hours of traffic. A hot desk with no name on it. Headphones in. Eyes down. And a COO posting about collaboration from a corner office while the rest of us perform presence for a badge reader.
This is what market-based culture looks like from the inside.