Anybody heard anything about Another Rebranding?
27 replies (most recent on top)
And a new CMO? Again?
Anthony Pappas, Chief Marketing Officer of DXC Technology
https://dxc.com/insights/knowledge-base/article/leading-as-an-innovation-partner-in-the-age-of-ai-and-exponential-change
This is the 3rd logo in 7 years, and I know the next logo in 2 years is going to be ¯(ツ)/¯
@157 It definitely looks like a broken something. A chain, an infinity gone wrong! The fragmented parts of DXC falling away from each other! A diagram explaining our understanding of a design for a set of railway tracks.
We also have a new website, with a lot of woffle. But it's still the same old, same old. Anyway it's nearly the end of the year - it'll all be forgotten about and sold off for scrap soon enough.
So that’s where my pay rise went. Wonder how many million that cost
How much did this sh1te cost? First thought was you can’t polish a t-rd (already spotted below). Man U shirts? Well done, it’ll really stand out on red background. But basically the x looks like a broken link in a chain, which sums up the disparity between the bosses and the workers. Nice one Raoool at least it’ll brighten up your sports desk.
Think the new logo is missing a "2"
Impossible 2 Deliver with DXC!
But that about sums it up.
Build a brand people can be proud of. It starts by being proud of your employees, and rewarding them for their work!
Can't polish a tu-d but you can roll it in a bit of glitter.
Don't actually mind the new design language that much- I just can't stand the colours. I have to change all of my damn documents again. Do we at least get another free t-shirt?
Wtf is UXU more money down the drain but Impossible to Deliver is spot on! Pml
The new logo looks like a fire with blue and orange. That's the most honest thing these chaps have done. The place is indeed on fire
Well the DXC logo page (https://dxc.com/newsroom/logo) shows the new orange and blue gradient logo, but, with typical DXC efficiency, still links to png files with the old purple logo.
Can anyone tell us what the rebrand actually is?
A rebrand was confirmed in last weeks US & UKI town hall as happening this week but ...
@rv is it brown by any chance? 💩
It's just a change in colour not a change in name... As the person below said you have no idea how much money was spent on this.
Don't honestly know why this is getting so many down votes - Cameron outright confirmed it in his town hall the other day. Think he said we're meant to hear more this coming week.
@hc Forget Luxoft. We should just rebrand it exactly how Europe guy Parra says it: D-a-s-C. It’s bold. It’s honest. It’s unforgettable.
We’ll print it on billboards, Formula 1 cars, T-shirts, coffee cups, pens, and maybe even space satellites. It it won’t just be brand recognition, at this point it is the brand destiny.
Yes they are rebranding DXC to Luxoft since the brand has so much negativity around it and Luxoft is a better name.
@am If you could find one it would help. They are mostly stored on C: drives, and unless you created it yourself - good luck getting hold of a copy. But we can at least continue to play, you've got the wrong form - so it's been rejected for another 4 years.
honestly feel sorry for these well meaning customer execs. If they bothered to look at the market for even half a minute they’d realize there’s far better value out there than whatever they were just sold into.
Instead they’re dragged around clueless while the competent people actually keeping their business afloat can’t focus on a single word they say from being too busy simmering with anger at their own exhibits of incompetence standing right beside them.
Art sparrowfaart is one of those who couldn’t read the pulse of his customers or his organization even if both were printed in bold underlined twice and couriered to his homeoffice desk.
Wonder if they will call it Di-kss to reflect the management.
It is CxD now!
Yes this is true and you don't even want to know how much they paid for it!
Oh good, we can change the logo in all our internal documents that nobody reads again
Wonder what the next big campaign jargon be... AI-InfusedLLMGenAImantix?
Surely a much better use of company money than paying their staff. And I'm willing to bet they've left it this long because they don't want to replace the sticker on the Ferraris.
All I know it's it's got an infinity symbol involved. It's related to the exponential ai thing that came out a few weeks ago.
Its true, a Pappas invention.
You have to make something to divert attention.
Make DXC look like a AI specialist rather than a Chicken outlet.
Keeps Rarwull and the team in a job with big payouts.