https://www.dailymail.co.uk/yourmoney/article-15698437/nike-stock-price-falls-woke-push-blow-face.html
13 replies (most recent on top)
@dz I don't work for Jordan, so nice try... 3rd party observer that knows great product worth a premium price when I see it. I can buy 5 black Nike shirts, shorts, shoes, whatever and not 2 of them are the same quality and most get returned. So, if as you assert it takes twice the staff to deliver 1/10th the business for Jordan - then that sums up the future of NIKE, Inc. perfectly. Doomed to fail.
This type of my s h i t don’t stink attitude from the brand that is a tenth of the business and half the staff is definitely helping. Jordan gets it. True teamwork here.
Increasing diversity 40% at the leadership level in four years with people that have half the experience of the people they replaced would have no negative impact on business.
Is the “getting it” part of the strategy to flood outlets with over bought franchises? Or is that something else?
AJ1’s for everyone!
@af Are these facts enough for you?
https://finance.yahoo.com/quote/NKE/
whatever the eff "woke" is, attempting to blame any ethos for the current state of things is a trope by the right... just as bad as the tropes by the left. Not super complicated, make and market great products. The Jordan brand gets it - quality product for its target demo - never trying to be something it's not. Nike brand and Converse brand fail. We've become the Ford of shoes and apparel. We slap a swoosh on cr-p product and on premium product. The cr-p degrades the brand and the appeal of buying premium. Thinking that every country or geo is going to respond to the same product - the same marketing - at the same moment - is NONSENSE. As mentioned elsewhere... China is doing so well that it doesn't need US culture... market great product to where China is at right now will work... other companies beat us to it. But we can fix this. We have to deliver - or anyone left after the endless layoffs have to deliver.
Wait until you hear about the end racism campaign nike launched in the aughts, Stand up Speak up.
Can’t fix stupid.
daily mail
the allure of the western culture is no longer a thing in china, that country is beating the world in every area and the people of china are taking notice
also nike looks like a fools errand, any woke behavior is viewed as a weakness by any non left leaning country, which is most of the world
@ah exactly, business is great in any and all capacities with the one exception of China.
Can’t believe sales are down in china because an American football player kneeled during the American national anthem 10 years ago
This is just some far right conservative drivel reporting without any facts or evidence other than "trust me bros".
It’s easy to be idealistic in a period of free money. When things get tough, real decisions need to be made.