History repeats itself. The great RIF’s of 2023 and 2024 were big. The 2025 one was disruptive. I don’t think we have seen anything yet with what’s coming ahead of FY27 given current path. Everyone in teams are going to be asked to cut and tech is going to be back to the basics. Keep email going and get people phones and computers. Then get out of the way.
Few domains will be left. The way EH wants it. He thinks Tech is nonsense. Just knows he cannot say it in public on record.
@ab Amazon already did it. She’s been currying favor with Amazon and Microsoft…
We’re focusing on the Athlete … who has disposable income.
How about you put together products that sells? Been a while, no?
FYI Nike is a product company and not a Silicone Valley tech start up- what is sold is product and without the product Nike tech would not be around. Does that make sense? You want a tech dream - go to a company where the product is tech itself
All of our competitors are taking market share from us because they have better execution focus and tech to support it. There isn’t a single move EH has made which is new or innovative. It’s all old wine in a new bottle. The stock isn’t even close to what the market considers the fair value. I do hope for our sake the company turns around but the fabled turnaround hasn’t happened yet and the market is losing patience!
EH is a boomer and doesn’t understand Tech. He only feels comfortable around TV commercials with sponsored athletes. He’s not some visionary tech bro. He’s a one trick sales pony.
Oh, the classic "Nike's just a shoe company, not tech" remix, it's like blaming the chef for a bad meal because you ordered the salad bar instead of the steak.
Cute narrative, but let's dial back and look at the receipts before we crown tech as the eternal scapegoat.
First off, that "not a tech company" line? It's the corporate equivalent of "it's not you, it's me" a comfy deflection when the real issue is which is BUSINESS and SALES execution, not technology.
@a3+1kbrwq848 which big tech company will hire her man? she herself is not in to tech at all :-)
@a3 this is 100000% correct
damn. this person Nikes
@OP Lowkey think that for Nike having tech under ops may be the right thing. we keep bringing in these tech people who don’t understand our business and try to make a name for themselves so they can go onto their next C-level tech job. They feel pressure to make moves that will look good to the tech market, not necessarily to do what would be best for Nike‘s bottom line, because the reality is that the basics aren’t se-y, and not the kind of thing you can make a name for yourself in tech doing. They come and spend a huge amount of money, and dig a big hole on the cost side, and then none of these shiny objects ever pay off, so it really ultimately just hurts the bottom line. None of their reorg’s ever bear any fruit, because they start them when they are like five days in and know nothing about the company. By the time they just start to know something, they’re out. When is the last time we had a tech leader for more than two years? I hate to say that I might agree with what is being signaled here; tech needs to stop being run like it’s own little fiefdom that gets to spend a bunch of money without moving the business forward. it exists to serve the business and drive it forward. Nike is a shoe and clothing company, not a tech company, and needs to act as such. Especially in a market like this tech should be doing only the things critical to run the business. When your CTO announces that it’s top priority is “GenAI”… that’s the whole a-s strategy…literally nothing more than that… You can be sure that you’re about to spend a bunch of money, and nobody is clear on why. IMO Muge made the decisions that would set her up for her next role, not to build anything that would last at Nike, and she didn’t. She didn’t move here for a reason. She was never all in, and she’s looking forward to going back to big tech, I guarantee it.