People will make sacrifices for a company with upside momentum. A company growing fast. A company where employees share in the upside growth.
That’s usually how the deal works, you give more, and you get more.
Maybe it’s equity. Maybe it’s stock appreciation. Maybe it’s career opportunities. Maybe it’s the feeling you’re building something special, but let’s be honest… Nobody believes AT&T is becoming the next Nvidia or SpaceX.
The stock has spent years going sideways while leadership lectures everyone about being “market-based.”… In an actual market-based environment, employees who make sacrifices are rewarded for them. They share in growth. They share in success. They see opportunity.
Here the expectation is simple… commute more, spend more, give up flexibility, absorb the cost, absorb the stress, and be grateful for the “privilege”. The company keeps demanding more while offering less. Less flexibility. Less trust. Less autonomy.
The problem isn’t that people don’t want to work. The problem is that leadership keeps asking employees to make sacrifices without offering anything meaningful in return.
The one thing this company actually had going for it was flexibility. Leadership took that away too, and now they’re surprised by the results.