And there you go… your national ‘rebranding’ of the Cigna people and products.
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Very recognizable and disliked in the market...
Actually it was very smart. Healthspring is a very recognizable brand, especially in Tennessee. Name recognition is everything.
Healthspring. How utterly original. And stupid.
Dead brand brought back for some reason...
The area he’s in is over this type of business decision and planning. It makes sense for him to make the announcement. The other is co-sender and over gov. products, again makes sense.
The Cigna business will be sold under this brand, at least for nonHCSC states, and then our retail business, possibly. Who knows about the employees but my guess is the ‘reorg/relaunch’ of employees was pended until this announcement. We’ll see….
@ab how so? What do you think it means?
Does that mean Cigna folks are part of a subsidiary, like Dearborn?
@OP Interesting who did and who did not make the announcement.