By now it's no surprise that Wayne's USAA is a sh-t-show. Employee morale has never been lower, thousands have been laid off, the company is on its way to two losses back to back after being profitable for a century, and members are becoming increasingly vocal about their dissatisfaction, even by internal measures. I will take the company at their word that the tragedy last weekend has nothing to do with work conditions and leave it at that.
Wayne's directive has been to cut costs by any means necessary. Lay people off, increase scrutiny on employees (PIPs, write ups, terminations), reduce benefits/perks, you name it. This has not been enough to get the company back to the black, so it raises an important question: What would you do to course-correct USAA?
This is not meant as a defense of Wayne, but it's easy to cast aspersions, much harder to come up with solutions that actually work.
Let's assume for the sake of argument that senior leaders are right that the losses we've been experiencing have nothing to do with poor management and have everything to do with market conditions (interest rates, recession, poor job market, etc.).
So, if you were made CEO, what would you do?
Would you forego your bonuses to keep people on the payroll?
Are there area(s) that you would cut that haven't already been cut?
What would you do to increase revenue?
Would you accelerate the introduction of new products/services? Which ones?
Would you invest in, increase staffing in, or otherwise beef up any area(s)?
What would you do to improve member sentiment and retention?
How would you incentivize your direct reports (and their directs, and down the chain) to achieve your vision?