another sign the ship i sinking https://www.linkedin.com/pulse/im-coming-home-sean-b-pasternak-dlqfc?
6 replies (most recent on top)
@1xtz+1w0B6Rru Agree. Marketing …anyone can do it to be honest. Do we need marketing to be fair?! Sales do a better job at promoting the company IMHO.
These marketing guys are a dime a dozen
Sean is a legend. One of the good ones.
"are there concrete examples of "storytelling" that led to additional business"
I would say its more "brand awareness" - articles that get out on the internet that either potential customers stumble across or when they google to investigate a possible supplier they see there is "substance" to DXC.
I don't think any of these things ever can be directly related to a sale.
Marketing is a bit like that, especially when its not a mass market product (with those you can track marketing campaigns to sales volumes)
While I understand companies who have a public "image" to promote doing storytelling, how exactly is it applicable to DXC? For that matter are there concrete examples of "storytelling" that led to additional business, not just retention, to an IT company?
Life long story teller, thats just it he told stories and didnt tell the customers, Investors and employees fact. Why would a company hire a 🐂💩🫏🕳️ in the 1st place and why would smart investors / analysts even listen