IMO, the "rebrand" is one more desperate attempt, if not the last, to try and boost the slightest confidence to the minions in the market, to the millionaires that can easily start an uptick trend with volumes of stock. Unfortunately, many of you know the true situation behind the scenes, in the locker rooms, and the true strain weighing on customer relationships. The customers and general public are not even aware or phased by the recent makeover. It's simply a dog and pony show for the elite and those still sipping on the Kool-Aid. The current situation didn't evolve overnight and it definitely won't be rectified that quickly either.
Meanwhile, both employee and customer churn will continue on the brink of 4Q tectonic-sinking earnings results!
#hang on
#can you swim
#get a life boat