Thread regarding Mattel Inc. layoffs

Licensing show was an industry embarrassment. Lots of talk about things that aren’t happening yet and may never happen. Lots of talk about our powerhouse brands that are becoming the brunt of jokes. Lots of videos of other companies movies with promises of excitement to come. Lots of nonsense and lots of desperation.

"bwahahahahaha “the future of parenting” was MZ’s attempt at validating his existence in EA since he didn’t contribute anything else. christ the man couldn’t do his own presentations by himself! always had his pitiful pets do the work for him."

NOW THERE IS SOME COLD HARD TRUTH ABOUT WASTED FUNDS/SALARY.

bwahahahahaha “the future of parenting” was MZ’s attempt at validating his existence in EA since he didn’t contribute anything else. christ the man couldn’t do his own presentations by himself! always had his pitiful pets do the work for him.

I know that some have questioned Mattel's decision to cast unknown TV actor Noah Centineo to play He-Man in the upcoming MotU film, but keep in mind that critically acclaimed, house hold name actor Ben Winchell got his big break playing the lead actor in a different Mattel blockbuster, 2016's Max Steel.

Channel 5 Tech guy & newscaster, this morning, questioned why mattel would do this?! “HW should remain HW, and no parent is going to give their 3 year old their phone to play with. “

“Mattel leadership having vision” , there is a difference between business school jargon and actually the will and work effort to complete the task . Their vision has not been proven and does not demonstrate more than issuance of memos stating they have vision. Company lost 1 billion in 2017, 597 million in 2018 and 183 and counting in 2019. Takes an entire portfolio of products to drive profitable results not just one lofty tech item .

I don't think you guys realize how much Mattel has riding on this Hot Wheels ID, they're pulling out all the stops, the amount of money they're prepared to spend marketing this would make your head spin. Hot Wheels ID is going to be a hit or it's going to take down the entire corporation trying!

Fortunately Mattel leadership has more vision then all the haters here on this website. Yes 4 years and 10s of millions of dollars seems like an awful lot of time and money to accomplish something a junior level EE could kitbash together in a few days with $50 worth off the shelf components and some old HW track sets, but you're missing the larger picture. Hot Wheels ID is just the first stage in a broader, decades spanning plan to future proof Mattel toys from continued market share erosion to screen time and video games. In time, this tech will expand and these connected systems of play will be rolled out across Mattels brand portfolio, from FP to AG to Barbie. If you're still clueless about how this all fits together, do yourself a favor and get a clue by Googling "Fisher-Price Future of Parenting". Watch that video and maybe then you'll understand that leadership takes the long view on innovation, where as all you haters here only look at the short term and complain.

Didn't RD recently imply that they'd invested over $10,000,000 into developing Hot Wheels ID? It will be interesting to see what kind of results 4 years and $10+ million gets you. Will Hot Wheels ID make the holiday top toy lists? Maybe pick up a TOTY award for innovation? If they market it right, it could be the next big thing, only time will tell I guess.

Just the lastest Cringe-worthy Mattel trainwrecks. There will be more.

That is all.

So I went into Apple to see this great achievent that took 4 years:

• only one car had been purchased $7

• the speed portal which is simply the device that the cars pass over to gauge Thier “speed” - is $40! It comes with 2 cars but no track. The packaging doesn’t even tell you what it is or what it comes with!

• the race track set which comes with a speed portal a plunger to make your car go faster goes for - sit down on this one - $180! It’s not even out on the floor in the Apple store because it’s so expensive. There’s just an empty box that directs you to ask for help.

It reminds me of Jeff Goldblum’s line from the original Jurassic Park. It goes something like, “you were so excited that you COULD do something, that you didn’t stop and think whether you SHOULD do that thing”. This is clearly “tech for tech’s sake” where Henry Sue and his band of merry hackers all together don’t have a commercial bone in their collective bodies!

The saddest thing about this is that after years of RD messing with Barbie and RUINING it with contrived tech concepts, HW was left alone. But now since Barbie isn’t recoverable without spending 50% advertising loads to make it sell, RD turns to wreck HW now. Any short lived, false and misaligned concept that pretends to raise awareness (and all that other bs) is NEVER, EVER worth the damage it does to the credibility of the brand and the company that makes it.

Shane in Ynot and the board for not instantly firing CD and RD for supporting and pushing HW I’d.

My two year old nephews love Hot Wheels and Hot Wheels track. By the time they are three, they will not.

Are Hot Wheels still considered great since these days we are not driving as much. Maybe do Uber or Lyft HW? Or have plug-ins or hybrid HW?

It's telling that they named the product "Hot Wheels id", with id, according to Freudian psychoanalytic theory, being the agent of personality that is oblivious of the external world and unaware of the passage of time, devoid of organization, knowing neither logic nor reason, it has the ability to harbour acutely conflicting or mutually contradictory impulses side by side. It functions entirely according to the pleasure-pain principle, its impulses either seeking immediate fulfillment or settling for a compromise fulfillment.

That sounds like it pretty much sums up this entire Hot Wheels id project, at least according to how I've read it described in the article in Fast Company.

No

Can someone tell me if they know of any kid that asked for and owns any kind of Hot Wheels track set and if they even care about comparing speeds?

Bravo, such abgreat and well written summary

Can someone tell me if they know of any kid that asked for and owns any kind of Hot Wheels track set and if they even care about comparing speeds? If they do, do they use it more than 5 times before chucking it into a closet?

Kids haven't cared about track sets for HW since 2000 and NONE of them walk around comparing the speed of their car to their friends. Hint: It's not 1968 when HW single reason for being was that they raced faster thank Dinky Toys die-cast car (the originator of pam sized die-cast vehicles, for those baby millennials on the feed). Comparing racing speeds is as antiquated an idea and completely out of touch with today's children. Mattel knows this because:

• They're smart enough to have tested the concept

• They're arrogant and desperate enough to ignore said research just to tie themselves to an Apple headline