https://seekingalpha.com/article/4271700-oracle-marketing-company?source=2800:read_now&dr=1
Oracle is not a company good at creating innovative tech, but it is a genius at marketing mundane tech to enterprises.
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I like the part where he discusses the uptick in negative outlook statements.
“The autonomous database never breaks, never breaks.”
Statements of testable overconfidence, signaled by words such as “always” or “never” should be looked into. Oracle has been technologically behind its competitors for quite some time – in fact, International Business Machines (IBM) has been offering a similar, automatic database system for 30 years. It often attempts to spin its newest endeavors as next generation, but most are rehashed technology. One of the company’s biggest marketing campaigns in the recent years has been the “autonomous database,” which is also not a novel idea. It is also not bullet-proof; the claim that real application clustering (RAC) makes the autonomous database instances unbreakable is clearly an overstatement, as it is merely a form of intended redundancy a la bringing a second air source during scuba diving – it reduces the chance of a breakdown but not to zero (and not at no cost, which is perhaps more important). At best, the autonomous database will allow Oracle to upsell to enterprise clients looking for increased reliability or ease (by allowing the bypassing of the Oracle Database Administrator).
I also liked this part:
Nevertheless, the rehashing of old technology and overconfidence in its marketing message matter not. The following statement is one I love:
"How would you like to outsource the security detection and patching responsibilities to somebody who does this for a living? So you never have to read the name of your company above the fold on the front page, talking about how much data you just lost.”
Yes, this was in the earnings call. Oracle is a master of one thing, and it’s not technology. Oracle is a master marketer, especially to high-level enterprise decision-makers who lack technical backgrounds. The above quote – more like a pitch – is exactly the type of prose that has been moving Oracle forward. This company has a well-known brand, a huge sales force, and an expert way of convoluting old technology as state-of-the-art. Note the emphasis on the reliability and ease-of-use instead of the actual technological innovations.
Oracle is a Law Firm, with a tiny engineering group
This quote is also telling "Oracle is a master marketer, especially to high-level enterprise decision-makers who lack technical backgrounds."
Yet Oracle gutted most of Marketing back in March
LOL. Just reposting other articles.
I guess when there are no "massive" layoffs this site needs some sort of material.