Sears and Kmart are re-branding to try to breathe life into their struggling stores and win back shoppers.
Sears' new tagline will be "making moments matter," while Kmart will promote "love where you live," the two chains said Thursday. The push includes television and social media advertising, new signs in stores and uniforms for workers.
Anyone know what the “new” uniforms are for workers?
This will be as successful as the thousands of t-shirts they made Kmart workers wear. Our store had hundreds of each size left over after every employee received three shirts each. Even with the new hires over the last few years we still have hundreds of shirts laying around. How much did they spend on these shirts and who had the idea? All a failure
The new Sears uniform will consist of clothes in the solid colors of black, white, and tan only. Associates working in appliances will be the exception; they will wear a blue shirt. Oh, wait, Sears already tried that, without success. Never mind.
Red and white pin stripes with a bow tie would be nice...
Seriously though the old uniforms look really dated. It can’t hurt. At least our appliance sales guys dress like professionals.
Yes, waste more money on new uniforms and slogans THAT'S WHAT WAS MISSING FROM SEARS AND KMART!!!
New Sears, same as the Old Sears! Now with improved BS and lipstick for the dying pig....
I work in auto and last month our manager asked us for our shirt size He said he got an email asking for all employees sizes because they were going to order new shirts
You have to buy the uniforms but you will get 5% off with sears card.
Stripes for fast eddie with DOC lettering on back of raggedy shirt