Because the atmosphere is cancerous.
I mean no disrespect to cancer patients/survivors/friends/family, but this is the new nickname for BNY.
When your employees name your company in such a fashion, shouldn't it raise a red flag or two? Shouldn't somebody at the top be wondering why such a thing has occurred? It's only a matter of time before prospective employees (and clients) are going to hear the phrase and re-think their interest in our company.