https://www.youtube.com/watch?v=BQovQUga0VE (watch what happens to Nokia brand)
https://www.forbes.com/sites/avidan/2019/02/24/the-lesson-of-the-kraft-heinz-nosedive-radical-cost-cutting-is-out-brands-are-back/#514733f67d1e
Copied from this post https://www.thelayoff.com/t/XMGvcmq and someone's reply to the post.
Both the article in the post and the reply are a very interesting read.