https://nypost.com/2019/02/20/hasbro-lego-launch-online-services-in-toys-r-us-absence/
4 replies (most recent on top)
Mattel will never have a meaningful DtoC business, as the people leading it are spineless, semi literate a--holes. Why buy from Mattel when you can buy from Amazon? Forget DtoC Mattel. You f---ed that up 10 years ago already.
Mattel had done the online thing and failed: shop.mattel.com
It was with a 3rd party, then went to AG, and last I heard went back to a 3rd party. But, it was always an extremely small part of the business... only a few million in revenue per year.
Online? Fershure bchest. Oh until its time to invest. Lots of talk then just impotence. Leadership at Mattel is a small whiskey dck. No big b&lls that it takes to succeed.
M.Eb&la was the queen of gutless.
Too scared of Walmart! Mattel should have been rethinking the way it goes to market long before the TRU bankruptcy. It’s time to put on your big girl panties and lead the way! it’s sink or swim folks.