This is just one of the articles that I ran onto online that emphasizes the importance of good sales during the holiday season, seeing it as something that can save Sears. I can’t decide whether to think that the authors are poorly informed about the condition that Sears is in, or that they are deliberately spreading false hope for some reason. Sears couldn’t make good holiday sales for a couple of years now. How can someone expect decent results if the company couldn't make them in the past years with a larger store footprint and with fully stocked shelves?
https://edition.cnn.com/2018/11/21/business/sears-holiday-shopping-season/index.html