Have you noticed that in any news outlets talking about retailers that are open on Thanksgiving, that sears and Kmart are not even mentioned..
With this being a critical holiday for the company to stay alive, you would think the mastermind of that $20 million in bonuses to the top few, would have thought those funds could be put to better use and do some advertising on tv, paper etc..
Out of site... out of mind
I think the only way to get a physical Sears ad is to show up at the store. They had a bunch on a table near each entrance all week. But that's certainly not going to help get people in the doors who weren't already planning to go there.
No ads in the paper for black Friday. Every other store has an add
@wdd Eddie himself uses the customer word. Remember when he said "we don't need any more customers" a few months back?
From that Motley Fool article: Peter Boutros, Sears' and Kmart's chief brand officer, said, "We want our members and customers to know
Did Eddie beat the living pulp out of him for using the forbidden "Customers" word?
The Black Friday ad actually looks pretty good.
People have already forgotten Sears and Kmart. They are so irrelevant, it's not even worth mentioning them anywhere. They sell nothing that can't be had anywhere else.
Motley Fool https://www.fool.com/investing/2018/11/20/heres-what-sears-and-kmart-are-doing-for-black-fri.aspx
Yeah, I noticed that yesterday. At about 4:27 PM Fox News had a feature story about which retailers were going to be open for Thanksgiving. They displayed the logos of all the retailers.
Sears was not even mentioned.
Ojj... and then sears wonders why sales are in the toilet!!
new radio commercial for Lowes:
"...Lowes... the new home for craftsman..."
Ouch!