Thread regarding Sears layoffs

Sears Home & Life Coming Soon (New!!)

The Sears brand lives on with a new Sears Home my search came back void. The best we have for you is that it could be something similar to Sears Homelife, essentially the same name, but this new Sears store has the “&” symbol in between Home and Life.

My guess is that we should expect something much like the At Home Stores. Once we find out more, we will update this post.

Sears Outlet did recently open a new store in North Lafayette. See that post (here).

https://twitter.com/sears/status/1047297644148740096?s=21

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| 1821 views | | 14 replies (last October 4, 2018) | Reply
Post ID: @OP+VsKTjXh

14 replies (most recent on top)

yeah just like the coke and pepsi rumors and the tire rumors and the mattress rumors. None turned out to be true.

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Post ID: @1yvz+VsKTjXh

What about seritage? How many stores are able to pay their full rent since it was resold to Eddies near half stake in a trust that must pay its shareholders something like 90% of earnings.

Shared ownership so half of half of $20 a square foot vs the old leases of pennies per sf.

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Post ID: @1jmn+VsKTjXh

Our propane vendor was not paid, our trash person was not paid, our cleaning crew was not paid We kept getting past due notices and were told from HE that it had been paid. Well guess what? the SM had to go to them and pay them in cash from the store.

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Post ID: @1kzz+VsKTjXh

"........Who hasn't been paid?! Name one vendor. More bunk from the losers who post BS here......."

By default that makes YOU a loser mo--n.

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Post ID: @1yyy+VsKTjXh

Who hasn't been paid?! Name one vendor. More bunk from the losers who post BS here.

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Post ID: @1rtb+VsKTjXh

The Great INdoors anyone?????

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Post ID: @1kwc+VsKTjXh

Same back end systems, same managent style, same horrible cleaning crew contract, same lower pay. Same results.

Wonder if quasi new spin off company sub leasing space to milk the dehydrated cow a bit more or maybe a red herring . Maybe new supply chain as previous suppliers won't ship without payment. Hmmmmmm

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Post ID: @ssh+VsKTjXh

...."There has never been a Sears Home and Life store....."

Ummm, yes there has. By concept and by name.

March, 1995

Eyeing the flourishing furniture market, Sears is making a major commitment to its Homelife upscale furniture business.

In the first-ever national TV brand campaign for its 115 stores around the country, Homelife this weekend breaks 30- and 60-second spots themed "It's everything you need to bring your home to life," from Ogilvy Carson Pirie Scott and Dayton Hudson Corp. are following consumers' hearts and wallets to the promising home furnishings category, designing free standing stores to capture one of the few retail markets not already dominated by category killers.

"The Sports Authority already took footballs and running shoes out of department stores. Best Buy and Circuit City took away consumer electronics and appliances," said Brian Kardon, director of consultancy Braxton Associates, Boston. "And now we see one more category losing business to retailers like Ikea and Crate & Barrel. But there is no leader in the furniture category yet."

In recent years, a strong housing market and lackluster fashion designs have frayed apparel sales while creating new opportunities in home furnishings.

The Homelife campaign, kicking off in 29 spot markets, positions Sears as a midlevel retailer of furniture, somewhere between Heileg Meyers and Ethan Allen, said Carolyn Muci, marketing manager for Homelife.

Sears hopes to eschew its image as "Roseanne's" decorator with slightly higher quality and prices in its free standing furniture stores.

Homelife sells branded and unbranded furnishings costing roughly 10% more than traditional Sears furniture, displayed in room environments.

"We don't sell any more inexpensive sofas people would consider putting in their basements," Ms. Muci said.

Despite initial concerns that the Sears name might scare off style-conscious shoppers, consumer research showed customers liked the inclusion of Sears in the Homelife logo.

The trust and affordability inherent in the Sears moniker are important to customers spending hundreds of dollars on furniture, Ms. Muci said.

Like Sears, Homelife targets women ages 25 to 54. But pinpointing dual-income households is "a bit more important" to Homelife, she said.

Retail analyst N. Rick Nelson of Duff & Phelps, Chicago, sees Sears' real opportunity in the sale of private-label furniture, much like its apparel business. Homelife replicates this strategy with its Open House line of pine and cherry furnishings, made for Sears by Stanley Furniture Co. and Singer Furniture Co.

Other marketers are taking a slightly different tack.

Dayton Hudson will sell mainly branded furnishings in the two 100,000-square-foot Marshall Field's Home Stores opening in the Chicago area in the summer of 1996.

Carson's also will sell mostly name brands in the three 50,000-square-foot stores it will open in the Chicago area by yearend.

Overall, sales of household furniture rose 23% between 1992 and 1994 to $19.9 billion, according to the American Furniture Manufacturers Association, High Point, N.C. By the end of 1996, the market should grow another 10%, to $21.9 billion.

Sears is using the extra space in its main stores for higher-margin goods like women's accessories, apparel and cosmetics, said John Costello, senior exec VP-marketing. The expansion brings Sears' percentage of apparel space closer to that of its department store competitors.

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Post ID: @sff+VsKTjXh

There has never been a Sears Home and Life store.

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Post ID: @aml+VsKTjXh

This is NOT a new concept. It's the same old mattress/appliance downscale garbage they opened in markets where they've abandoned full scale stores. New name. Same old lipstick on the ugly old pig.

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Post ID: @njr+VsKTjXh

This is a new concept store opening soon in LA.

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Post ID: @drb+VsKTjXh

What did I just read?

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Post ID: @fsv+VsKTjXh

https://developinglafayette.com/wp/sears-home-life-coming-soon-in-former-world-market-space/

Should have been done 10 years ago

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Post ID: @doh+VsKTjXh

I wish you'd edited your copy-paste some (whole lot of junk at the bottom), and included the source link.

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Post ID: @sjb+VsKTjXh

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