This article is originally about the competition on the learning and educational equipment market in which Mattel is apparently becoming a significant player, but the reason why I posted this article is that, in one part, the author points out how it doesn't take much to change the company vision and turn things around in the right direction. I agree that Mattel has always had good, hard-working people and good brands, and all it takes is some thinking outside the box, a new vision and adapting to the market conditions, and Mattel can be a successful company again.
https://seekingalpha.com/article/4215417-mattel-eats-leapfrogs-lunch