As it was announced earlier, and in accordance with the company’s efforts to move into the cryptocurrency market, Fidelity is set to launch their custody service for cryptocurrencies and at this point will not establish their own exchange. Think that this is a right move, keeping in mind that this market holds as much risk as it holds potential. If the company is determined to establish itself in this market it is better to do it step-by-step.
https://kryptomoney.com/fidelity-investments-focussing-on-bitcoin-custody-services-rather-than-cryptocurrency-exchange/